# Restoring dignity to food deserts | DeWayne McCoy | TEDxLasVegas Source: https://www.youtube.com/watch?v=Grr4rt_dCVA Recap page: https://rapidrecap.app/video/Grr4rt_dCVA Generated: 2026-02-12T19:31:07.905+00:00 --- ## Quick Overview DeWayne McCoy argues that the key to ending food deserts and restoring dignity is through community commitment and practical, scalable models like his grocery chain, which provides healthy options where they are currently absent, thus proving that economic viability and social good can coexist. **Key Points:** - Hunger has no face, but faith is the substance of things hoped for, the evidence of things not seen, which sustained McCoy's family during food insecurity. - Growing up in Talula, Louisiana, a family of 34-35 people shared one small house, sharing everything including bathwater. - McCoy recounts running errands for his grandmother, delivering an I.O.U. note signed by Pauline McCoy to Mr. Wayne at the meat department for 2 pounds of bologna, 2 pounds of salami, 2 pounds of chopped ham, and 2 loaves of bread. - The grocery chain established by McCoy's family, 'The After Market,' operates on a model where 80% of its revenue comes from local residents, proving the concept's viability. - Food deserts are locations where poor people lack access to fresh food, meat, and vegetables, leading to shame and embarrassment, which McCoy asserts can be fixed. - The solution involves cultivating community compassion and demonstrating that commerce, when focused on need rather than just profit, can thrive even in arid areas, ultimately restoring dignity. ![Screenshot at 00:16: McCoy shows a faded, sepia-toned photograph of himself as a young child sitting on the floor, illustrating the personal history tied to the issue of food access and hunger he discusses.](https://ss.rapidrecap.app/screens/Grr4rt_dCVA/00-00-16.jpg) **Context:** DeWayne McCoy delivers this TEDxLasVegas talk, titled 'At the Crossroads,' sharing a personal story rooted in the food insecurity he experienced growing up in Talula, Louisiana, where his large extended family lacked basic necessities. He uses the anecdote of running errands for his grandmother, who relied on credit from the local grocer, to illustrate the systemic lack of access to healthy food that defines food deserts. ## Detailed Analysis DeWayne McCoy argues that the pervasive issue of food deserts, characterized by a lack of access to fresh produce, meat, and healthy options, can be overcome through a community-focused, compassionate commercial model. He begins by sharing a deeply personal story from his childhood in Talula, Louisiana, where 34 or 35 relatives lived in one house and shared resources like bathwater, underscoring the historical reality of food hardship. A key anecdote involves him delivering a note to a local grocer, Mr. Wayne, promising payment for essential items like bologna, salami, ham, and bread on behalf of his grandmother, Pauline McCoy. McCoy contrasts this past scarcity with the present reality where major grocery chains often bypass low-income areas, creating 'food deserts.' He presents his own venture, 'The After Market,' as the remedy, noting that 80% of its revenue comes from the local community, proving that commerce can be sustainable while serving a vital social need. He contends that these small, community-integrated grocery stores can provide the necessary resilience and dignity that large chains fail to deliver, urging the audience to adopt this model of compassionate commerce everywhere. ### Personal Experience with Hunger - Hunger has no face - Faith is the substance of things hoped for - Grew up in Talula, Louisiana, with 34-35 people in one house - Shared bathwater and utensils. ### The I.O.U. Anecdote - Ran errands for grandmother to get food on credit - Delivered note to Mr. Wayne at the meat department for bologna, salami, ham, and bread, signed by Pauline McCoy. ### The Problem of Food Deserts - Grocery stores avoid poor communities because they are priced out of the market or lack financial gain - These areas are called 'food deserts,' leading to poverty and shame. ### The Solution Blueprint - The model established by his family's grocery store, 'The After Market,' proves that commerce can work in these areas. ### The After Market Model - 80% of revenue comes from local residents - The store provides fresh food, meat, and vegetables, creating an oasis of healthy options. ### Call to Action - We can change the definition of a food desert by embedding compassion and commerce into every isolated place, restoring dignity and community resilience. ![Screenshot at 00:03: Title card for the TEDxLasVegas event 'At the Crossroads' set against a vivid red sunset.](https://ss.rapidrecap.app/screens/Grr4rt_dCVA/00-00-03.jpg) ![Screenshot at 00:16: McCoy shows a faded, sepia-toned photograph of himself as a young child sitting on the floor, illustrating the personal history tied to the issue of food access and hunger he discusses.](https://ss.rapidrecap.app/screens/Grr4rt_dCVA/00-00-16.jpg) ![Screenshot at 01:05: A visual representation of a food desert: a dilapidated, peeling, single-family home on stilts in a grassy area in Louisiana.](https://ss.rapidrecap.app/screens/Grr4rt_dCVA/00-01-05.jpg) ![Screenshot at 03:20: A slide displays the handwritten I.O.U. note from Pauline McCoy for 2 pounds of bologna, 2 pounds of salami, 2 pounds of chopped ham, and 2 loaves of bread.](https://ss.rapidrecap.app/screens/Grr4rt_dCVA/00-03-20.jpg) ![Screenshot at 10:35: A slide titled 'Dignity In The Desert: An Oasis of Healthy Options' shows images of fresh produce, the exterior of 'The After Market,' and customers shopping inside a well-stocked grocery store.](https://ss.rapidrecap.app/screens/Grr4rt_dCVA/00-10-35.jpg)