# How Akshay Seth Is Redefining Real Estate & Brokerage Excellence in India | Akshay Seth | TEDxNMFC Source: https://www.youtube.com/watch?v=GUy3RqSB8ns Recap page: https://rapidrecap.app/video/GUy3RqSB8ns Generated: 2026-02-11T17:41:22.177+00:00 --- ## Quick Overview Akshay Seth is redefining real estate and brokerage excellence in India by building a technology-driven organization, 'It's For You Private Limited,' that focuses on educating brokers and end-users, thereby bridging the gap of mistrust and outdated practices in the industry. **Key Points:** - Akshay Seth has spent close to two decades in the real estate industry, initially developing a keen interest while vacationing in resorts. - He founded 'It's For You Private Limited,' an organization focused on providing education and leveraging technology (like CRM) to improve the real estate brokerage sector. - Seth observed that a significant gap existed where many buyers and sellers lacked trust in brokers, and many brokers did not follow standardized educational routes like MBAs. - The traditional brokerage segment was characterized by high volume, low ticket size transactions (like 1 BHK apartments costing 3 crores), leading to low commitment from agents. - His company built a proprietary CRM platform to ensure brokers could provide genuine advisory and track client interactions, aiming to enhance the overall end-user experience. - Seth credits his success and ability to build his company to the support of his team members and his deep-seated belief in the power of manifestation. ![Screenshot at 00:08: The TEDxNMFC event branding screen appears, acknowledging the organizing body \(Nirmala Memorial Foundation College of Commerce and Science\) and listing the event's partners before the speaker begins his address.](https://ss.rapidrecap.app/screens/GUy3RqSB8ns/00-00-08.jpg) **Context:** Akshay Seth, Founder & CEO of It's For You Real Estate, shares his journey and perspective on transforming the real estate brokerage sector in India during a TEDxNMFC event. He recounts his early fascination with real estate, which led him to spend two decades in the industry, eventually realizing that the existing brokerage model suffered from a lack of trust and standardized education among agents, prompting him to create a technology-focused solution. ## Detailed Analysis Akshay Seth begins by thanking TEDx for the opportunity to share his life experiences, particularly those in real estate, which he developed an interest in during childhood vacations observing buildings and spaces. He spent nearly twenty years in the industry, noting that in 2008, when he entered the booming Northern Indian real estate market, he noticed a significant problem: people were spending fortunes on properties, but the process lacked trust and professionalism. He highlights the emotional investment people make in property, often saving for years to achieve milestones like buying a home, only to face issues. Seth points out that many brokers, despite handling large transactions (like 3 Cr for a 3 BHK), were not necessarily academically trained (e.g., holding MBAs in Marketing, Finance, or HR) and often did not follow CRM protocols, leading to widespread mistrust among buyers and sellers. To address this, Seth built his own organization, 'It's For You Private Limited,' which developed a proprietary CRM product. He emphasizes that technology is the solution to this gap, allowing brokers to provide genuine advice, track interactions, and enhance the overall customer experience. He concludes by stating that he and his team are committed to raising the standard of the brokerage sector through this structured approach, ensuring that the end-user experience is improved, and they are deeply passionate about this mission. ### Introduction & Early Exposure - Thanking TED for the opportunity - Developed interest watching buildings during vacations - Worked in real estate for close to two decades ### Identifying the Industry Gap - Real estate is a fundamental need (Roti, Kapda, Makaan) - Buyers' expectations were high, but many properties weren't delivered on time - Widespread mistrust between buyers and brokers ### The Brokerage Problem - Lack of specialized education among brokers (e.g., no specialized MBAs) - Low commitment/high volume transactions (e.g., 3 Cr for 1 BHK) - Brokers not following standard CRM procedures ### The Solution Implemented - Built proprietary CRM product 'Broker App' - Focused on technology to educate agents and enhance user experience - Aim to give genuine advisory with confidence ### Personal Mission and Conclusion - Speaker is deeply in love with the industry - Built the organization 'It's For You Private Limited' - Commitment to raise industry standards and contribute positively to the vision. ![Screenshot at 00:04: The TEDxNMFC logo appears clearly, signifying the event branding.](https://ss.rapidrecap.app/screens/GUy3RqSB8ns/00-00-04.jpg) ![Screenshot at 00:08: A slide displaying the 'OUR PARTNERS' section, featuring logos like Nirmala Memorial Foundation, MAAC, Lakme Academy, and Banyan Tree Productions.](https://ss.rapidrecap.app/screens/GUy3RqSB8ns/00-00-08.jpg) ![Screenshot at 00:13: Akshay Seth is shown on stage in a dark setting, wearing a dark suit and tie, beginning his address.](https://ss.rapidrecap.app/screens/GUy3RqSB8ns/00-00-13.jpg) ![Screenshot at 00:53: The large screen behind the speaker displays his introduction slide: 'TEDx NMFC SPEAKER,' featuring his photo, name \('Akshay Seth'\), and title \('Founder & CEO of It's For You Real Estate'\).](https://ss.rapidrecap.app/screens/GUy3RqSB8ns/00-00-53.jpg) ![Screenshot at 10:34: The speaker uses expressive hand gestures while discussing how happy people are managing their customers' diaries using technology.](https://ss.rapidrecap.app/screens/GUy3RqSB8ns/00-10-34.jpg)