I'm Not Sponsored. I'm An Owner

Quick Overview

Seth Alvo has transitioned from a sponsored rider to a part-owner and shareholder of Clik, a company specializing in bicycle valve technology. After years of refusing various corporate partnerships, Alvo chose to join Clik because of his genuine interest in their engineering, specifically their innovative valve cores and pump adapters that aim to replace the outdated Presta valve standard.

Key Points: Seth Alvo officially joined Clik as a shareholder and part-owner, moving beyond his previous role as a sponsored rider for other brands. Clik develops bicycle valve technology designed to improve upon existing Presta, Schrader, and Dunlop valve standards. The core technology features a high-flow design that is more durable and easier to operate than traditional Presta valves. Clik products utilize a push-on, pull-off connection system that simplifies tire inflation and prevents common issues like bent valve tips. The valve cores are compatible with most existing valve stems, allowing users to upgrade their current setup without needing to replace entire rims. Clik licenses its technology to various industry partners, including brands like Schwalbe and Wolf Tooth, to expand the ecosystem of compatible pumps and accessories.

Context: Seth Alvo, a prominent cycling content creator known for his channel Berm Peak, has built his career on providing independent, honest reviews. Over the last decade, he has consistently turned down offers for equity or direct sponsorship from bicycle and component companies to avoid conflicts of interest. This shift represents a significant change in his professional strategy, as he moves from purely reviewing products to actively participating in the development and management of a component company.

Detailed Analysis

In this video, Seth Alvo details his decision to become a part-owner of Clik, a company creating a new standard for bicycle valves. He explains that while many creators accept sponsorships quietly, he felt it was necessary to be transparent about his financial interest in a company whose products he frequently features. Alvo highlights the engineering flaws of traditional Presta valves—such as poor air flow, fragility, and the need to unscrew the tip to inflate—which often lead to broken pump heads and frustration. Clik's solution offers a more robust, low-profile valve core that is compatible with most existing stems and allows for quick, tool-free inflation. Alvo emphasizes that he was drawn to the company because of his shared passion for engineering with Clik's founder, John Quintana, and the potential to improve a 140-year-old industry standard. He confirms that he will continue to maintain his independence as a creator while taking on a more active role in the company's product testing, communication, and development.