# Xbox GAME PASS is DEAD! Corporate GREED Raises Prices AGAIN! - Angry Rant! Source: https://www.youtube.com/watch?v=AmNGzg9Dv4w Recap page: https://rapidrecap.app/video/AmNGzg9Dv4w Generated: 2025-10-03T17:05:17.383+00:00 --- ## Quick Overview The speaker concludes that Xbox Game Pass Ultimate is effectively dead due to continuous price hikes, citing a price trend chart showing the monthly cost increasing from $14.99 in June 2019 to $24.99 in July 2024, leading him to cancel his subscription and personally buy games instead. **Key Points:** - Xbox Game Pass Ultimate's price has increased significantly, rising from $14.99 in June 2019 to $24.99 in July 2024. - Xbox President Sarah Bond claimed Game Pass is a profitable business generating $5 billion in revenue last fiscal year, but the speaker dismisses this as corporate greed. - The speaker canceled his Game Pass Ultimate subscription due to the continuous price increases and the value proposition being unacceptable. - The speaker argues that paying $30/month (implied current price based on rant context) for the service is too much when day-one releases like Starfield and Fable might not be worth it, preferring to own games. - The speaker highlights that the service is being pushed heavily with ads showing new features like inclusion of EA Play, Ubisoft+ Classics, and Fortnite Crew content. - The speaker mentions that the Xbox product roadmap, including the rumored handheld (ROG Ally comparison), also seems geared towards increasing revenue streams rather than consumer value. ![Screenshot at 00:14: The video shows a graphic depicting an Xbox Game Pass Ultimate tombstone, symbolizing the speaker's declaration that the service is 'dead' following announced price hikes.](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-00-14.png) **Context:** The video features a content creator delivering an angry rant reacting to recent news about Xbox Game Pass Ultimate price increases, contrasting official statements about profitability with his personal decision to cancel the service. He uses visual evidence, including a price trend chart and promotional material, to support his argument that Microsoft is prioritizing corporate profit over customer value, especially concerning day-one releases. ## Detailed Analysis The creator begins by dramatically declaring Xbox Game Pass dead, citing recent price increases as evidence of corporate greed. He references an article confirming Xbox President Sarah Bond's statement that Game Pass is profitable, achieving $5 billion in revenue the previous fiscal year. However, the speaker immediately counters this by showing a price trend chart (09:58) indicating the Ultimate tier rose from $14.99 (June 2019) to $24.99 (July 2024), a significant percentage increase. The speaker expresses his extreme frustration by stating he canceled his subscription, arguing that paying $30/month (implied current rate) for access to games that might sink below the service or that he can buy outright (like Starfield or Fable) is not worth it. He mocks the ongoing marketing push for Game Pass, pointing out the inclusion of EA Play, Ubisoft+ Classics, and Fortnite Crew benefits (04:21) as mere distractions to justify the rising cost. He concludes that the value proposition is broken, stating he would rather spend money buying games outright, as the service's current structure is unsustainable and crosses a line, suggesting that future hardware like the rumored Xbox handheld will also be overpriced. ### Xbox Game Pass Price Hike Reaction - Xbox Game Pass Ultimate price rose from $14.99 (June 2019) to $24.99 (July 2024) - Speaker cancels subscription due to continuous increases - Speaker prefers buying games outright over subscription. ### Corporate Defense vs. Reality - Sarah Bond claimed Game Pass is profitable ($5 billion revenue), but the speaker calls this corporate greed - Speaker believes the price hike is unsustainable and unacceptable. ### Service Value Assessment - Speaker argues that paying $30/month for day-one releases like Starfield or Fable is not worth it - Mentions that existing day-one games might not be played by subscribers who rotate subscriptions. ### Marketing Push - Video highlights new additions like EA Play, Ubisoft+ Classics, and Fortnite Crew as attempts to justify the price increase. ### Future Predictions - Speaker predicts that Xbox will continue price increases and that rumored hardware like the handheld device will also be overpriced. ![Screenshot at 00:05: Speaker introducing the topic with an animated, passionate expression.](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-00-05.png) ![Screenshot at 00:14: Graphic showing a tombstone labeled 'GAME PASS ULTIMATE' in a graveyard, symbolizing the service's supposed failure.](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-00-14.png) ![Screenshot at 00:47: Graphic displaying the Xbox Game Pass Ultimate price increases from $19.99 to $29.99 \(Note: Speaker references different numbers in speech, $24.99 in the chart later\).](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-00-47.png) ![Screenshot at 01:12: Xbox President Sarah Bond speaking at a Bloomberg Tech event, confirming profitability claims.](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-01-12.png) ![Screenshot at 01:21: Panel discussion showing Sarah Bond, Phil Spencer \(implied\), and a female host at a Gamescom-style desk.](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-01-21.png) ![Screenshot at 02:07: Overlay chart showing Xbox Game Pass Ultimate price trends from June 2019 to July 2024, illustrating steady increases.](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-02-07.png) ![Screenshot at 03:39: Advertisement for the ROG Ally handheld device, illustrating the push for new hardware platforms.](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-03-39.png) ![Screenshot at 05:47: Xbox Rewards screen showing 50,000 points available to 'PLAY AND EARN', contrasted with the price hikes.](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-05-47.png) ![Screenshot at 10:59: Detailed chart showing the price growth of Xbox Game Pass Ultimate from $14.99 \(June 2019\) to $24.99 \(July 2024\).](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-10-59.png) ![Screenshot at 13:19: Xbox Games Showcase graphic highlighting day-one releases available on Game Pass, which the speaker critiques.](https://ss.rapidrecap.app/screens/AmNGzg9Dv4w/00-13-19.png)