# Comunidades que Suman | Marcelo Rojas | TEDxISMAC

Source: https://www.youtube.com/watch?v=7vd6_HmbAFs
Recap page: https://rapidrecap.app/video/7vd6_HmbAFs
Generated: 2025-12-09T19:36:15.515+00:00

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## Quick Overview

Marcelo Rojas argues that the most important capital shaping society is not merely financial, cultural, or symbolic, but relational capital, which stems from authentic, value-driven connections that foster growth and positive change within communities and organizations.

**Key Points:**
- The speaker identifies three traditional forms of capital: Economic, Cultural, and Symbolic, which shape society.
- Rojas asserts that the crucial fourth element is Relational Capital, defined as the collective value derived from cultivating genuine, non-transactional human connections.
- He shares a childhood photo (07:45) illustrating a point about an existing 'world problem' related to how people operate within their environments.
- Relational capital, when cultivated through authentic interactions, allows individuals and organizations to become multipliers of positive change.
- The speaker emphasizes that this relational work involves focusing on values like gratitude, resilience, honesty, empathy, and respect (11:11).
- He challenges the audience to reflect on how they are actively building these relational bridges, whether in their personal or professional lives.
- Rojas concludes by inviting the audience to review their own lives and identify the people who have influenced them positively, urging them to become conscious agents of change.

![Screenshot at 07:45: A slide displaying a vintage photograph of a young boy with bowl-cut hair, used by Rojas to illustrate a point about an inherent global problem concerning how individuals operate within their immediate environments.](https://ss.rapidrecap.app/screens/7vd6_HmbAFs/00-07-45.png)

**Context:** Marcelo Rojas presents his talk at TEDxISMAC, themed 'Ignition,' focusing on the concept of 'Comunidades que Suman' (Communities that Add Value). His core argument revolves around the necessity of cultivating relational capital—the value derived from authentic human connections—as a crucial fourth form of capital alongside economic, cultural, and symbolic capital, especially in driving societal and professional development in the 21st century.

## Detailed Analysis

Marcelo Rojas begins by presenting the three established forms of capital that structure society: Economic (money/resources), Cultural (arts/knowledge), and Symbolic (status/prestige). He then introduces the fourth, arguably most important capital: Relational Capital. This relational capital is built through genuine, non-transactional connections, contrasting it with superficial networking. Rojas shares a childhood photo (07:45) to frame the idea that fundamental problems exist in how people interact. He argues that the traditional focus on titles or positions (like CEO, mayor, or influencer) is less important than the quality of relationships one cultivates. The core of his message is that relational capital, when nurtured, allows individuals to become multipliers of change, whether in their family, school, business, or international contexts. He highlights key values that drive this growth—Gratitude, Resilience, Honesty, Empathy, Respect, Collaboration, Humility, Active Listening, Adaptability, and Passion (11:11)—which must be actively cultivated. Rojas challenges the audience to move beyond transactional relationships and consciously build bridges that create positive, ascending influence in their communities, ultimately serving as agents of change.

### Introduction of Capital Types

- Economic
- Cultural
- Symbolic
- Relational (1:11)

### Defining Relational Capital

- Built on authentic connections, not transactions
- It's the fourth capital that shapes society (1:50, 3:33)

### The 12 Core Values

- Honesty, Empathy, Respect, Responsibility, Confidence, Collaboration, Humility, Active Listening, Adaptability, Gratitude, Resilience, Passion (11:11, 4:43)

### The Call to Action

- Be a multiplier of change
- Build relational bridges in all environments (11:40, 12:48)

### Conclusion

- Focus on the underlying values that drive positive change rather than external titles (13:38, 15:52)

![Screenshot at 00:05: Title slide for TEDxISMAC event, featuring the theme 'IGNITION' and sponsors Multicines and TRU Marketing Meetings.](https://ss.rapidrecap.app/screens/7vd6_HmbAFs/00-00-05.png)
![Screenshot at 07:45: A slide displaying a vintage photograph of a young boy with bowl-cut hair, used to illustrate a point about an inherent global problem.](https://ss.rapidrecap.app/screens/7vd6_HmbAFs/00-07-45.png)
![Screenshot at 11:11: A slide listing the three main types of capital discussed: Económico, Cultural, and Simbólico.](https://ss.rapidrecap.app/screens/7vd6_HmbAFs/00-11-11.png)
![Screenshot at 11:31: A slide displaying the logo for 'Comunidades que Suman' \(Communities that Add Value\) featuring an icon of people within a speech bubble.](https://ss.rapidrecap.app/screens/7vd6_HmbAFs/00-11-31.png)
![Screenshot at 16:02: The final graphic slide listing the 12 core values discussed: Honesty, Empathy, Respect, Responsibility, Confidence, Collaboration, Humility, Active Listening, Adaptability, Gratitude, Resilience, and Passion.](https://ss.rapidrecap.app/screens/7vd6_HmbAFs/00-16-02.png)