# Did the Super Bowl As Make Americans Like AI Any More? Source: https://www.youtube.com/watch?v=6P2DKKtg1cg Recap page: https://rapidrecap.app/video/6P2DKKtg1cg Generated: 2026-02-10T01:04:04.999+00:00 --- ## Quick Overview The Super Bowl AI ads did not significantly change American perception toward AI, with the ads for Claude and Google Gemini receiving mixed to negative feedback, while the Microsoft ad was seen as effective but not new, and the Base44 ad was considered the most empowering by some, indicating a general lack of consensus on the effectiveness of AI messaging during the event. **Key Points:** - Anthropic's Claude ad, which teased a product release, landed in the bottom 3% for likeability score compared to other Super Bowl ads over the past five years, scoring 24% below Super Bowl norms for top-two-box purchase intent. - Google's Gemini ad, focusing on multimodal capabilities like editing a photo of an empty room to include a trampoline, was well-received by some but others found it manipulative or too focused on the AI rather than the product. - Microsoft's ad, featuring AI assisting NFL insiders with data processing, was noted as not being new, as it was part of an ongoing campaign promoting Copilot. - Base44's ad, which showed users building game-day apps with simple text prompts, was highlighted by some as the most empowering, showing AI's potential for creation rather than job replacement. - The general consensus across various media outlets and social media commentary was that the AI ads failed to overcome existing public skepticism, with some suggesting the messaging was confusing or too focused on the technology itself. - The AI.com ad, which claimed to launch autonomous AI agents, crashed its website immediately after airing due to overwhelming traffic, suggesting high initial interest despite the preceding skepticism. - The Oakley Meta ad, showcasing AI glasses providing real-time athletic intelligence, was praised for playing to Meta's strengths but failed to sway skeptics regarding AI's broader implications. ![Screenshot at 00:05: The Anthropic Claude ad shows two humanoid robots toasting with drinks at a party, which was criticized for presenting a slightly sinister or overly confident view of AI that failed to resonate positively with skeptical audiences.](https://ss.rapidrecap.app/screens/6P2DKKtg1cg/00-00-05.jpg) **Context:** The video analyzes the performance and public reception of various Artificial Intelligence (AI) themed commercials aired during Super Bowl LVIII (2024), focusing on how these ads attempted to shift the often skeptical American perception of AI. Key advertisers included Anthropic (Claude), Google (Gemini), Microsoft (Copilot), and Base44, alongside the controversial ad from AI.com. The analysis contrasts the direct, fear-based messaging (like Anthropic's) with more empowering or utility-focused messaging (like Google's and Base44's), referencing media reports and social media reactions to gauge overall impact. ## Detailed Analysis The Super Bowl AI advertising efforts largely failed to overcome existing American skepticism toward AI, though some ads were more successful than others. Anthropic’s ad for Claude, which suggested AI could ruin lives or presented advanced robots in a party setting, received poor reception, scoring in the bottom 3% for likeability and significantly below purchase intent norms according to an iSpot survey. Conversely, Google's Gemini ad, showcasing multimodal capabilities by editing a family photo to change a room's wall color, was effective for parents but criticized by others for being emotionally manipulative. Microsoft's Copilot ad was effective but noted as not being new, being part of an existing campaign. Base44's ad, which emphasized building apps with simple prompts, was viewed positively by some for its empowering message about creation. The ad for the newly launched AI.com famously crashed its website immediately after airing, demonstrating high initial curiosity despite the negative sentiment surrounding the concept. Commentary from figures like Alexis Ohanian and Clark Wimberly highlighted the perceived narrative flaws or the high cost associated with some of the campaigns, suggesting that while the ads generated buzz, they didn't necessarily foster widespread positive sentiment toward AI adoption. ### Anthropic (Claude) Ad Performance - Scored in the bottom 3% for likeability; ad showed robots toasting and featured a tagline implying Alexa could 'ruin your life or kill you' - Received strong negative reactions like 'WTF' signaling confusion. ### Google (Gemini) Ad Strategy - Focused on multimodal capabilities, such as editing a photo of an empty room to visualize a new design ('fill this empty room with') - Successfully showed practical use cases but was criticized for emotional manipulation tactics. ### Microsoft (Copilot) Ad - Showcased AI assisting NFL insiders with data analysis to make better decisions, nodding to the NFL partnership - Reviewers noted the ad was not new but part of an ongoing campaign. ### Base44 Ad Strategy - Showcased building a 'game day app with just words' to empower users - Viewed positively by some for focusing on creative empowerment rather than job replacement fears. ### AI.com Launch & Crash - Ad promoted the launch of autonomous AI agents and the $70M domain purchase - Website crashed instantly after the ad aired due to high traffic, peaking the AI bubble hype. ### Oakley Meta Ad - Focused on practical use cases for smart glasses (Athletic Intelligence) like asking for weather updates or posting to Instagram - Praised for showcasing immediate utility but failed to change broader skepticism about AI. ![Screenshot at 00:00: Host introducing the topic of AI-related Super Bowl commercials following the event.](https://ss.rapidrecap.app/screens/6P2DKKtg1cg/00-00-00.jpg) ![Screenshot at 00:10: Headline stating "AI Took Over the Super Bowl, Accounting for 23% of Ads," setting the context for widespread AI promotion.](https://ss.rapidrecap.app/screens/6P2DKKtg1cg/00-00-10.jpg) ![Screenshot at 01:09: A tweet by Alexis Ohanian analyzing the Anthropic ad, calling it beautiful but suggesting they should have run a different ad.](https://ss.rapidrecap.app/screens/6P2DKKtg1cg/00-01-09.jpg) ![Screenshot at 04:51: OpenAI's ad showing robotic hands typing code, emphasizing the 'You can just build things' theme.](https://ss.rapidrecap.app/screens/6P2DKKtg1cg/00-04-51.jpg) ![Screenshot at 06:06: AdAge headline discussing how OpenAI positioned ChatGPT as the 'Kleenex of AI'.](https://ss.rapidrecap.app/screens/6P2DKKtg1cg/00-06-06.jpg)