How to Invest Your Money Like The 1%

Quick Overview

The top 0.1% invest their money by prioritizing self-investment in health and knowledge, building a "Centurion Council" of mentors, and then strategically reinvesting business profits into high-leverage areas or assets secured by collateral, rather than holding cash or buying non-income-producing assets like personal homes.

Key Points: The top 0.1% follow a fundamentally different investment strategy than the general public, prioritizing self-investment first. Stage 1 of wealth building is investing in your foundation: prioritizing mental and physical health, as being healthy allows for 1000 goals, while sickness reduces focus to 1 goal. Stage 2 involves investing in skills and knowledge by paying for access to mentors, courses, and books (like Keith Ferrazzi's 'Never Eat Alone'), which provides proven blueprints. Stage 3 is building a 'Centurion Council' of 100 mentors (25 authors, 25 operators, 25 coaches, 25 peers) and actively engaging with them using the PAC method (Proof, Ask, Close). Stage 4 is investing in your business by deploying 20-30% of quarterly profit into the highest leverage opportunities, often through reinvestment cycles involving mentors, tools, and systems. Financial assets are treated as collateral: the wealthy buy stocks, never sell them, borrow against them tax-efficiently, and use life insurance proceeds to pay off the loan, effectively buying assets without triggering capital gains. The ultimate goal is to buy back time by hiring people to take over tasks, thus avoiding becoming a slave to the business and allowing focus on growth.

Context: The video, presented by Dan Martell (a Canadian entrepreneur, author, and angel investor), outlines a four-stage framework for how the ultra-wealthy (the top 0.1%) invest their money and build wealth, contrasting their methods with common, slower approaches. Martell emphasizes that wealth accumulation is not just about making money but about keeping it and multiplying it through specific, disciplined investment habits focused on self-improvement and strategic business reinvestment.