# Amplitude AI Agents Demo Source: https://www.youtube.com/watch?v=1qqlVRJE_aY Recap page: https://rapidrecap.app/video/1qqlVRJE_aY Generated: 2026-02-17T20:07:27.457+00:00 --- ## Quick Overview Amplitude's AI Agents streamline complex data analysis tasks, such as investigating a loyalty program's low conversion rate (5.42%) and quickly identifying that existing customers convert at nearly twice the rate of new users due to in-box discount coupons, which the AI agents can analyze, visualize, and suggest next steps for, all within minutes. **Key Points:** - The AI Agent successfully investigated a loyalty program conversion funnel, finding a low 5.42% conversion rate from the welcome page to enrollment over the last 30 days. - The initial analysis revealed that existing customers convert at nearly 2.44 times the rate of all users (14.2% vs 5.51% conversion), indicating a dramatic difference in engagement. - The AI attributed the higher existing customer conversion to the 'in-box discount discovery,' where 30% of loyalty program joins came from customers finding discount coupons inside their delivered grocery boxes. - The agent automatically pulled supporting session replays linking specific user behavior (entering the 15% off coupon code) to successful enrollment. - The AI agent synthesized quantitative data (charts, conversion rates) with qualitative data (customer feedback snippets) to explain the 'why' behind the conversion gap. - The AI agents can handle various tasks including dashboard analysis, session replay analysis, customer feedback analysis, and website conversion optimization experiments. - The process, from asking the initial question to receiving synthesized answers and suggested next steps, takes mere minutes, replacing time-consuming manual analysis. ![Screenshot at 00:53: The AI Agent presents a finished analysis showing the loyalty program conversion funnel, highlighting that only 5.42% of all users convert from the welcome page to enrollment, and immediately provides a bar chart comparison showing existing customers convert at 14.2% compared to 5.51% for all users.](https://ss.rapidrecap.app/screens/1qqlVRJE_aY/00-00-53.jpg) **Context:** The video features Janaki, an AI Systems Engineer, demonstrating the capabilities of Amplitude's AI Agents, which are designed to accelerate data analysis, experimentation, and insight generation. The core demonstration focuses on diagnosing a low conversion rate within an online grocery store's loyalty program, contrasting the performance of new users versus existing customers to uncover the root cause of the drop-off. ## Detailed Analysis The demonstration begins with Janaki posing a direct question to the AI Agent: "How's my loyalty program doing?" The agent quickly processes this, analyzing performance data and identifying a significant conversion challenge: a 5.4% conversion rate from the welcome page to enrollment. The agent highlights that 248,911 welcome page views resulted in only 13,492 sign-ups, suggesting substantial missed revenue. The agent then pivots to analyze why existing customers convert much better than new users, producing a detailed chart showing existing customers convert at 14.2% compared to 5.51% for all users, nearly 2.44 times the rate. The root cause identified is the 'in-box discount discovery,' where 30% of loyalty sign-ups come from customers using a 15% off coupon found in their delivered grocery boxes—a feature experienced only by repeat purchasers. The agent reinforces this by providing direct links to session replays of users entering this code, along with synthesized customer feedback supporting the finding. Finally, Janaki asks the agent to refine the hypothesis by comparing new vs. existing users for a different conversion goal (Add to Cart), demonstrating the agent's ability to rapidly pivot analysis across different metrics and user segments, ultimately concluding that AI agents perform complex, multi-faceted analysis in minutes. ### Initial Loyalty Program Diagnosis - Agent identifies 5.4% conversion from welcome page to enrollment - Agent flags substantial revenue loss opportunity - Agent immediately suggests investigating the cause. ### Comparative Analysis - Agent compares All Users (5.51% conversion) vs. Existing Customers (14.2% conversion) for loyalty sign-up - Existing customers convert 2.44x higher than the overall average. ### Root Cause Identification (Why) - Agent attributes high existing customer conversion to 'in-box discount discovery' - 30% of loyalty sign-ups originate from customers finding discount coupons in physical grocery boxes. ### Evidence Synthesis - Agent provides supporting session replays for users entering the 15% off coupon code - Agent includes direct customer feedback reinforcing the value of the in-box discount. ### Agent Capabilities Showcase - Agent suggests next steps like investigating friction points in the enrollment flow - Agent handles follow-up questions (channel vs. audience problem) and pivots to a new analysis (Add to Cart conversion by UTM Source) to refine hypotheses. ![Screenshot at 00:00: Janaki, an AI Systems Engineer, introducing the capabilities of AI in accelerating workflows while sitting in front of a laptop.](https://ss.rapidrecap.app/screens/1qqlVRJE_aY/00-00-00.jpg) ![Screenshot at 00:37: The initial interface of the AI Agent prompting the user with "What do you want to know?" before Janaki inputs her first query about the loyalty program.](https://ss.rapidrecap.app/screens/1qqlVRJE_aY/00-00-37.jpg) ![Screenshot at 00:54: The AI Agent displays the primary analysis chart showing a 5.42% overall conversion rate from the welcome page to joining the loyalty program, flagging the issue visually.](https://ss.rapidrecap.app/screens/1qqlVRJE_aY/00-00-54.jpg) ![Screenshot at 01:14: The Amplitude UI shifts to a detailed view as the agent generates a comprehensive chart comparing conversion rates across different traffic sources \(Direct, Google, etc.\).](https://ss.rapidrecap.app/screens/1qqlVRJE_aY/00-01-14.jpg) ![Screenshot at 02:35: The AI Agent completes a complex comparative analysis, showing the conversion rate difference between All Users \(5.51%\) and Existing Customers \(14.2%\) for loyalty program enrollment.](https://ss.rapidrecap.app/screens/1qqlVRJE_aY/00-02-35.jpg)