The AI stack behind my viral content (10M+ views)

Quick Overview

Creator Cova shares her detailed, step-by-step workflow for creating highly engaging, viral short-form video content, emphasizing the use of AI tools like Midjourney (for image generation) and Seodance 1.5 Pro (for video generation), combined with manual editing in Adobe Premiere Pro and robust documentation in Obsidian for scalability.

Key Points: Cova successfully replicated a viral video style using AI video generation (Seodance 1.5 Pro) by providing it with a detailed prompt based on aesthetic keywords, script transcription, and visual breakdown. The successful replication involved giving the AI a detailed prompt specifying visual elements like "orangutan plush sitting on the windowsill" and enforcing a static camera shot. For asset creation, Cova uses FreePick for stock images/videos and Adobe Premiere Pro for complex visual effects like masking and compositing, although she notes simpler effects can be done in CapCut. Cova relies heavily on structured documentation within Obsidian, using templates for self-storyboarding and style guides (like the 'Covacut style guide') to ensure consistency across all projects. The video's structure follows a classic 5-act build-log structure (Hook, Conflict/Stakes, Build, Problem/Resolution, Tease/CTA) with a target runtime of 60-75 seconds. She emphasizes the importance of creating a strong 'bit' (one-sentence concept hook) that is emotionally resonant and explainable in under 10 seconds. The process involves using AI for initial generation (like adding the plush or tulips) but relies on manual editing for precise masking and layering, such as isolating elements from the original footage.

Context: This video is an interview between Greg Isenberg and creator Cova, who is known for creating viral short-form content (Reels/TikToks) that blend hacker culture aesthetics with 'kawaii nostalgia' and 'cinematic bedroom aesthetics.' Cova details the technical and conceptual framework she uses to consistently produce high-quality, complex videos, often leveraging AI tools for initial asset creation and visual inspiration, before refining the output using professional software like Adobe Premiere Pro and organizing her entire workflow using Obsidian.